Kiehl’s Calendula
Art Direction, Design, Motion
A suite of videos and social content to promote Kiehl’s line of Calendula products. Building upon the brand’s existing look and feel, we came up with a distinct visual identity for Calendula, highlighting the product’s key benefits and active ingredients through visual metaphors, textures and sound design. The final deliverables included a hero video, hero product stills, and social posts (stills and video).